The brand scheme Spesialitet
Spesialitet is a quality label that helps you find some of the best local food and drink Norway has to offer.
Only products assessed and approved by an independent panel of highly qualified food experts are awarded the label.
Two times a year, an independent panel of food experts assesses which products meet the requirements for Spesialitet.
The main ingredient must be Norwegian. Each product has a handcrafted character and is made using its own recipe.
Production and packaging take place in Norway, and each product has a clear local connection.
The jury
Every product carrying the Spesialitet label has been assessed and approved by an independent panel of food experts. The aim is to make it easier for you to discover exceptional flavours.
Twice a year, the jury meets to assess Norwegian local food and drink. The jury considers factors such as taste, aroma, ingredients, recipe and craftsmanship, and compares each product with others in the same category. Only the best products are awarded the Spesialitet label.
How to apply for Spesialitet
Would you like to apply for Spesialitet? Visit our website for businesses to learn more.
Please note: You must be registered on Lokalmat.no before you can apply for Spesialitet.
Spesialitet and Lokalmat.no are closely connected. Registering on Lokalmat.no is the first step for businesses wishing to apply for the label.
Find your favourite
Around 550 products carry the Spesialitet label – from cheese and cured meats to baked goods, drinks and sweet treats.
Look for the Spesialitet label when shopping, and ask for Norwegian local food and drink at your local store.
Who is behind the branding scheme?
The Norwegian Food Foundation (Stiftelsen Norsk Mat) is responsible for the Spesialitet label scheme. It is an independent foundation set up by the Ministry of Agriculture and Food and governed by a board representing the entire Norwegian food and drink value chain.
Stiftelsen Norsk Mat is also responsible for the Quality System in Agriculture (KSL) and the label schemes Nyt Norge and Beskyttede betegnelser.