The brand scheme Spesialitet
Spesialitet is an official information label awarded to the best local food and drink. The brand will promote local food and drink with special qualities and make it easy to find in the store.
Specialty guarantees that the food or drink is:
- Based on the best Norwegian ingredients
- Made according to special, preferably local recipes
- Made by skilled food artisans
Assessed and approved by an independent professional jury with a high level of food expertise
The expert jury meets four times a year to assess products that have applied for the label. Here you can see who is on the jury. The expert jury must assess the products’ sensory properties compared to the average/standard products in their category.
Sales of local food and local drink have increased in recent years and more and more consumers appreciate this type of product. Here you can read more facts about local food sales in Norway.
Who is behind the branding scheme?
Behind the Speciality label scheme is Stiftelsen Norsk Mat, an independent foundation set up by the Ministry of Agriculture and Food. The Norwegian Food Foundation is also responsible for the Quality System in agriculture and the Nyt Norge brand scheme.
There are currently just over 500 food products in Norway that have been approved to use Spesialitet. If you want to know more about the requirements behind and what it takes to be awarded the label, you can read more on our industry pages.